Our Story
Green Lane Distribution opened its doors in June 2025 with a clear vision: to serve as New Jersey’s premier wholesaler of high-quality cannabis products and innovative business solutions.
Our company emerged from a long-standing legacy of excellence, inspired by the story of a pioneering beverage distributor that has been operating since the repeal of Prohibition. For four generations, their model has been nationally recognized as best-in-class for leadership, education, and service.
Carrying forward that tradition, Green Lane recognized a growing opportunity within New Jersey’s cannabis industry:
the need for a reliable and trustworthy distributor partner that connects cultivators, processors, and dispensaries, fostering a fair and healthy marketplace for all—one that competes on quality and service rather than on price promotion alone. Green Lane Distribution is built to fill a gap and create real value—to deepen relationships, streamline operations, and ensure consumers experience cannabis exactly as its producers intended.
In 2023, an early cornerstone partnership with Hillview Farms established a high benchmark for product quality, consistency, and compelling innovation. This unique collaboration is indicative of a shared vision and a commitment to the future prosperity of cannabis in the Garden State.
Community enrichment is a founding principle at Green Lane, which is why we regularly collaborate with many types of local businesses, too. Engagement and participation with industry organizations like the NJ Cannabis Trade Association, NJ Cannabis Chamber of Commerce, and the NJ Cannabusiness Association are integral ways we aim to better understand the different challenges and best practices happening in the community right now.
Looking ahead, we remain focused on developing our portfolio of brands, advocating for a fair and competitive marketplace, and leading the industry in the years to come.
Our Team
At the core of our success is a Leadership team with high aspirations that combines proven know-how, patience, and competitive drive. Collectively, we bring more than 80 years of wholesale distribution expertise, leveraging a legacy built on forward-thinking strategies and operational execution. Each member of the Leadership team is driven by the same belief: long-term success comes from respect, transparency, and strong, lasting relationships.
Chuck Salzman
Principal Owner
Jake Beim
Principal Owner
Scott Beim
Principal Owner
AJ Eckstein
General Manager
Our Values
Respect
Supporting the ambitions of our partners with care, professionalism, and collaboration.
Candor
Never shy—building trust through honest, transparent communication
Family
Nurturing a culture grounded in community, support, and personal connections.
Looking Ahead
Our team’s future vision is simple, but powerful: to strengthen New Jersey’s cannabis marketplace by filling critical white space with reliable, value-driven wholesale business solutions. By focusing on service, quality, and partnership, Green Lane Distribution is the new standard for what a modern cannabis purveyor can be—buyers, not sellers; collaborators, not commanders.